I believe GA Premium is hands-down the best platform out there today by miles.
NOW, what about GA Premium as a platform? I'll go head to head any day with anyone over this :). BUT, if you're not really realizing much value from Adobe, then these may be moot points. for your digital analytics program?ĭ) What is your digital business opportunity in revenue and profit currently? how essential is your current Adobe solution to maintaining that level of revenue and profit? Are you fully using its capabilities, or is it just sitting there, like an undeployed asset?īottom line, there's a lot to consider.
you're paying $X for Y server calls today - if you're successful and your business grows next year how much will you be spending?ī) What is the total cost for a Google Analytics Premium solution? Typically you'll find the flat $150k fee that is inclusive of implementation, support, and training and includes up to 1 billion hits to start (with higher volumes 1-5, 5-10, 10-15, and 15-20 billion having additional pricing tiers).Ĭ) What are your cost areas for staff, analysis services, etc. Ask questions like:Ī) What is your total investment for your Adobe solution (Adobe costs + support + training + consulting)? What is the growth cost, i.e. Data is an asset.Ĥ) Thus, given the above, when you think through this decision, you need to define the business case for Adobe vs. If you just left that asset sitting in a warehouse unused, you'd probably be looking for a new job pretty soon. If you bought a piece of machinery or a set of inventory, that's an asset. What do I mean by that? Assets have costs associated with acquiring and maintaining the asset, and, hopefully, they are something that you deploy to generate profits. If you save $60k a year and miss a $1m profit opportunity, you just made a very expensive move.ģ) Think about digital analytics and data as an asset.
So, look at the totality of your business case for analytics.Ģ) If you're looking just to "save money" you are probably looking at the wrong thing. We've guided prospects to NOT move (and lost good deals because of it) when it doesn't make business sense. It's something that you should only undertake after you thoroughly review the situation.
ADOBE ANALYTICS FULL
Full disclosure, I'm the founder of a GA partner and Premium reseller, Analytics Pros, so take my perspectives accordingly.įirst, I've seen lots of companies make this move over the years and helped many of them do so. I've been in the digital industry since the late 1990's and have worked deeply with Google Analytics since the product launched in 2005.
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